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- 160,000 - 250,000 unique monthly visitors
- Main Audience: College Students, College Alumni & College Sports Fans
- 50,000+ Facebook Fans
- 3000+ Instagram Followers
About Sideline Sneakers
We started 20 years ago when Lisa Benedict and Meryl Schrager met at Syracuse University, rooting for the Orangemen. Close friends since then, they got married, started families, and now their kids go to school together, at the University of Michigan.
Meryl’s daughter, Jordana, has always had an artistic streak. On a whim, when she was in high school, she attacked a pair of sneakers with a pen and the first pair of custom sneakers was born. Pretty soon she was making custom designed footwear for all kinds of people including die hard sports fans, famous celebrities & prominent athletes too.
Her business followed her to college, and there she noticed that even the most serious college sports fan, no matter how they painted their face, was wearing regular, old shoes. This sparked SKICKS™ revolution.
So SKICKS™ was born, as Meryl and Lisa’s business savvy was harnessed to Jordana’s creativity, and the “Sole of a True Fan” went from a dream to reality. Taking over tailgates, pep rallies and bleachers across America, SKICKS™ officially licensed canvas high top and low top tennis style sneakers designed in college colors and logos is a must have for every college fans wardrobe.
Grow the blog to 500,000 unique monthly visitors by attracting new college students to our blog while increasing email subscriptions, and ultimately selling some badass SKICKS.